Introduction:
Emerging in the mid-1970s, a time of transition for country music, singer Gene Watson carved out a niche for himself with a brand of country that stayed true to its roots. While the genre began to flirt with elements of pop and rock, Watson held firm to the traditional storytelling and heartache that country music was built on. This dedication resonated with audiences, and 1977’s Cowboys Don’t Get Lucky All The Time became a prime example of his success.
Released on the heels of a string of Top 10 hits, Cowboys Don’t Get Lucky All The Time arrived in 1977. The song, written by fellow Texan Johnny Russell, proved to be a perfect fit for Watson’s gruff baritone and unpretentious delivery. Russell, a successful songwriter himself with hits like “Act Naturally” recorded by Buck Owens, crafted a relatable narrative that resonated with country music’s core audience.
Produced by industry veteran Billy Sherrill, known for his work with artists like Tammy Wynette and George Jones, the song maintained a traditional country sound. Sherrill, however, was not afraid to incorporate innovative elements into his productions. In Cowboys Don’t Get Lucky All The Time, he strikes a balance between classic instrumentation and subtle touches of contemporary country polish.
Cowboys Don’t Get Lucky All The Time quickly ascended the Billboard Hot Country Singles chart, reaching the coveted number one spot. This accomplishment not only solidified Watson’s place as a rising star but also helped define the “neotraditional” movement that was gaining momentum within country music. The song’s success opened doors for other artists who embraced a more traditional country sound, paving the way for the genre’s resurgence in the decades to follow.
Cowboys Don’t Get Lucky All The Time remains an important touchstone in Gene Watson’s career and a notable entry in the annals of country music. The song’s enduring popularity is a testament to Watson’s ability to connect with audiences through genuine storytelling and a sound that stayed true to the genre’s heartland roots.
Video:
Lyrics:
He met her in a honky tonkSinging country songs that he wroteShe sat at a tableListening to his music and drinking CokeWell, he sat down beside herSaid, “Honey, what’s your name?”She said, “I like your music, sirBut foolin’ ’round is certainly not my game”
When the small talk was overThe cowboy drank his beer and took her homeLust on his mindIn a bedroom he had her all aloneAnd when the night was overThe cowboy shook his head‘Cause she slept on the sofaAnd the cowboy slept alone on his bed
She still sees the cowboyOn the country shows and sometimes on TVHe phones her up and talks to her long distanceFrom wherever he might beHe’ll ask her how she’s doin’She’ll reply by sayin’, “Oh, just fine”And the moral of this story isCowboys don’t get lucky all the timeAnd the moral of this story isCowboys don’t get lucky all the time